The Company was established in November 1998 by Maxine Onstenk, appropriately named 'Maximum Beauty', having membership of the Guild of Beauty Therapists.

The salon was situated at 101, High Street in Old Town, Stevenage, Hertfordshire and benefited from this prime location, having a traditional shop front in the heart of town.

Although having only one fully equipped treatment room and two manicure stations, Maxine the sole proprietor, increased the number of staff by two to compliment the growing client demand.

Within four years Maximum Beauty had outgrown the existing salon and fortunately had an opportunity to move to 105 High Street into a two storey shop which now enjoys three beauty therapists, five treatment rooms and four manicure stations, all fully equipped to meet the very stringent safety criteria.

The fully qualified staff predominantly uses products from the Susan Molyneux ranges RENU MONU and VITRU for facials and massage treatments.   Other products and treatments include; Orly products for manicures and pedicures. Orly Gel FX for Gel nail varnish, Phd safewax for wax treatments including Hollywood and Brazilian waxing. Tanworx spray tan, Inverness ear piercing system, Sterex electrolysis system, Bio-Sculpture gel overlays, Minx and John van G make up.

Maximum Beauty offers a wide range of treatments to all ages, male and female and a small range for children including the very relaxing Indian Head Massage whilst listening to soft easy listening music in a peaceful surrounding décor.

Offering a wide variety of beauty accessories and seasonal gifts can be purchased ranging from hand made greeting cards to gift vouchers and jewellery.